Who is glamour aimed at

She adds that the look of the magazine was designed to reflect this. A few, sparse pixelated symbols also grace the cover. The new Glamour masthead is monochrome and line-drawn, with a stark black drop shadow behind it, accentuating it. The simple nature of it means it can also be used as a backdrop for illustrations and different iterations when used on digital platforms, she adds. While the magazine and accompanying website is primarily aimed at year-olds, the redesign and new content strategy are hoping to welcome readers of other ages too.

As a result, Kirsheh has attempted to remove elements of the design which may have previously seemed gender-specific or juvenile, such as the colour palette, swapping out pink for red.

Accompanying the shift in content is a new structure to the magazine. The traditional print format encompasses front-of-book, the well or centre of the magazine, and back-of-book; the front sees short news stories and editorials, the middle sees long, in-depth, cover features and the back sees mostly advertising and short content that follows the main bulk of the magazine.

This format has been ditched, and instead four sections — Look, Feel, Live and Think — have been established, which is more akin to how a digital publication might be organised. Each section features longer reads and features, rather than it all being concentrated in the middle of the magazine. Creating quicker reads and hits is essential — but so is providing real journalism that takes a deep-dive on many issues.

This is only the start of a major redesign for Glamour. The May print issue, which has just launched, is the first stage of the content and design overhaul, which will be revealed in full for the September issue. As for the "hyper-sexual" representation of women, we note that this increases from the s, reaching its peak in the years The study of body language, a true science, allows us to decode the hidden meaning of these suggestive postures. No need to be out of Jupiter's thigh to decipher all those stereotyped and outrageous signals that have forged Western female identity for 50 years.

Body language specialist Allan Pease tells us that "it is the enhancement of sexual differences that gives a person a sexy appearance. So, if a woman wants to please, she will curl her loins to enhance her buttocks, tuck in her belly to accentuate the finesse of her waist, inflate her chest to draw your attention to her breasts She will also touch her hair, or wrinkle her dress in a suggestive way Cf: cover below , caressing the curve of her hip cf: Self-abuse is another way of drawing the male's attention to sexual differences.

There, one can only note with dismay that the almost totality of Glamour's covers from the 80s onwards present these forms of "self-touchments", while the post-war woman is more assertive, upright and dignified. The more the years go by, the more the woman reveals and undresses herself under the photographer's lens. Where a suggestive look was enough in the 40s, a hair of dream 30 years later, it is the shoulders, then the legs, then the belly and the breasts which surface. Same pattern in other women's magazines.

Meanwhile, Metoo has appeared. The objectification of the woman is no longer in the smell of holiness finally! After having maintained this image of "be beautiful and quiet", Glamour has no choice but to react, and to reposition itself by putting forward other dimensions of femininity with women who think, act, and succeed yes yes, it exists.

But what is glamour? According to several definitions more or less provided found on the canvas, the glamour is related to the woman, the status of star, and the charm. Larousse : Sophisticated sex appeal , characteristic of some Hollywood stars.

Wiktionary : Bewitching charm, seduction that a movie actress or a pretty woman exerts through her sensual attitude and suggestive clothing. It delivers relevant, unique and high quality content on upcoming trends. Glamour, glamour. With a digital-first approach, Glamour is looking to evolve into a trusted presence in the lives of the knowledgeable, sophisticated and influential Romanian women. We believe that the magazine for women is set to become the go-to destination for the smart future Romanian leaders.

Glamour Russia is the biggest fashion focused media brand in Russia with an audience of young women reading, following and watching Glamour. Practical and inspiring style advice in a positive editorial context makes Glamour easy to follow as a contemporary lifestyle guide. Glamour also offers readers an exclusive shopping extravaganza twice a year: The Glamour Shopping week across various cities in Russia.

Inspiring, warm and inviting, Glamour reflects the energy and aspirations of authentic South African women of style and substance. The Glamour reader is digitally-wired, fashion and beauty-conscious and curious about travel. She loves the skin that she is in and embraces her body type with confidence. She has her finger on the pulse of breaking news and current affairs, and stays up to date with social issues affecting women today.

She is not only after a chic look and healthy relationship, but also her dream job and the perfect property. She aims to live a holistic lifestyle, with mental health, a nutritious diet and fulfilling fitness routine, on her list of priorities.

Glamour is the medium of reference for the strongest generation of women in history; women who believe in themselves and who redefine the feminine voice with a new language. Glamour interacts with them through an approach they value and to which they respond. Glamour's inner optimism is key to understanding its engagement with its audience. Visit Glamour U. Glamour, a market leader since launch in , is evolving to become the ultimate online beauty for U. With a mobile first, social first approach, recognising the way in which the Glamour reader is living their life today, the print frequency of Glamour will debut in March , to coincide with the Glamour Beauty Festival.

Glamour is one of the biggest fashion and beauty media brands in the world, currently reaching an all-time high of one out of eight American women. Glamour believes in the power of women being themselves and stands with women as they do their own thing: honestly, authentically and awesomely.

Across every platform, Glamour is the ultimate authority for the next generation of changemakers. Global Total Footprint. Print Readership 4M Monthly Readers. Digital 46M Unique Users. Social 31M Followers. Glamour Global Commercial Contact. Click below to explore Sub brands. Glamour Brazil Media Kit. Media Kit. Total Footprint.

Print Readership 79K Readership. Digital 7M Monthly Unique Users. Social 2M Followers. Audience Highlights. Publisher Paula Mageste. Editor-in-Chief Giovana Romani. Digital Editor Anita Porfirio.