When was orkut developed
People now use WhatsApp, Facebook messenger, or text messages to communicate. We have almost stopped talking to each other on phone. A lot of this is happening because of our insecurities. We spend so much time online—watching Netflix, playing video games or not being around people, that we have almost forgotten how to communicate. You see that when you try to speak to people face to face.
Or when you go to a train station or a coffee shop and see people on their phones and not talking to each other. That's creating a society which is insecure, unhappy, and disconnected. According to Orkut, if we look at our Facebook feed, we see all these perfect moments.
Whenever they users do anything, they take a picture and write about it. This fear of missing out now has a term, ie FOMO. In reality, you know that life is not perfect. Lots of moments are not great and that's a part of being human because we all have pain, sufferings, and heartbreaks.
Social media is hiding all that and creating a culture of people that's all about 'look at my friends, look what all I'm doing, look at my selfies' and that makes us shallow. In order to be happy and fulfilled in life, we should be allowed to become vulnerable. We have to genuinely express ourselves. We have to be able to get intimate with people around us and share openly, and be able to trust people when we share.
Orkut sees Hello. He wanted to create a social network that brings people together where everyone can be authentic and be themselves. He believes that on Facebook, Twitter or Instagram, you don't make friends.
The users are just communicating with people they already know or giving life updates to their friends and people that are following them. That provides a different feed. We all look for purpose in life. For Orkut, it was all about leaving a better world behind. Connecting people through technology has been his life goal and he continues to pursue it with Hello. Orkut believes that one can always introduce monetisation in a way that is healthy for the ecosystem for example, Google AdWords.
Orkut started Hello. For its launch in India, Hello. The platform had a beta launch in India four weeks ago. Orkut claims that Hello. Being a software engineer, Orkut sees technology as a combination of hardware and software.
Related read- Meet the chief architect of Aadhaar, Pramod Varma. Right from childhood, Orkut was fascinated with maths and loved logic, equations, and algorithms. He was even a part of the Turkish Math Olympiad team. At the end, he goes for something that is good for people around him and if it makes him a better person. That speaks a lot about his personality. He truly lives his life that way.
Orkut loves languages. He loves music and plays guitar, mandolin, keyboard, and piano. His love for dancing made him take every single dance class at Stanford. He learnt swing dance, modern dance, tango, salsa, and even ballet at one point. He likes mixology and is a certified bartender. He also went to massage school for two years and is now a certified massage therapist. But above all, he just loves being surrounded by people and spending time with them. He gets energised with it.
You can visit Hello. Stay Updated. Welcome Onboard! Orkut had one good feature that other platforms did not have. This was not available on any other platform. Other than this, the working of Orkut was similar to the working of other platforms. The Orkut login and interface was quite easy but it lacked other features. In the year , Orkut was shut down. So why did Orkut fail? It was because it did not have a very good user base and most users started shifting to other social media platforms from Orkut.
There were a lot of reasons for this. The main reason for this was the emergence of other social media platforms that were in most ways better than Orkut. People love posting on social media and maintaining a profile but at the same time, they expect some privacy. You could stop someone from seeing your profile only if you put them on your block list.
Facebook had a few privacy settings and options to show the profile and other details only to people who are added to your friends' list. The website was initially fast and worked perfectly well but later, after a few redesigns, it became very slow and the loading took a lot of time. Also, with the number of users increasing, it became a bigger issue. The existing server was not enough to handle so many users and hence the uses had to wait for a long time to reach the landing page.
Also, when Orkut was in the initial stage, the average internet speed was quite low. Initially, Orkut was very easy to use and this attracted a lot of users. The redesigns were very complicated and most of the additions were even irrelevant to the concept of Orkut. Facebook and other social media using were found to be easier than this one.
Users see social media as a source for entertainment, fun, and relaxation and hence they expect it to be very simple. Orkut shut down reason being that people started deleting their accounts on the platform. As Orkut started becoming famous, mobiles and other smaller devices started becoming popular and most users preferred using the same. With this, Orkut could not cope with the changes. Orkut found it very difficult while Facebook catered to customer needs. Also, since it was slow, it was not very comfortable for the users to use it on mobile devices.
Google being very successful and developing, started focusing on other projects that were unique like YouTube. Customers and users found that Facebook was better for them than Orkut.
They were able to find out exactly what the user needs and update the website accordingly. Adding the privacy feature was one of the best decisions that Facebook had taken. If only Orkut had tried this first, they would have been in the market for a little while.
Orkut was limited to personal interactions, while Facebook became the platform for online marketing and advertisements.
Facebook also had many additional features such as games, liking posts and sharing which are crucial for marketing whereas Orkut lacked those features.
Although Indian social media users have seemingly moved on to more than just one platform, Orkut enjoys a special place in their memory. It is recent memory — just 15 years ago — but in social media years, it is equal to an era. India needs free, fair, non-hyphenated and questioning journalism even more as it faces multiple crises. But the news media is in a crisis of its own.
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