When is wonder bread coming back

Hostess suspended production in November of last year, moving to liquidate after years of financial distress and a failure to reach a new contract with its bakers' union. The demise of Hostess led fans of the company's products to quickly scoop them up at grocery stores , fearing that they would never be able to purchase them again.

But it was always widely expected by analysts that Hostess would be able to sell its most popular brands to other food makers through the liquidation process. While the cause of pellagra wasn't understood until decades later, experts then associated it with the lack of vitamins in the staple food southern Americans were consuming — white bread. Right before the initial pellagra outbreak was the beginning of the degermination of a staple element to that bread, corn. The brown bread that had been stripped to white bread got blamed.

The FDA got involved when it instigated its "flour hearings" in Experts convinced bread makers to find a way to basically add back into white bread the vitamins and nutrients it had been robbed of, namely thiamin, riboflavin, and nicotinic acid. Thus, bread became enriched and was required to be labeled as so , and pellagra was seemingly eradicated. It was seen as a health victory and Wonder Bread being a well-known white bread brand at the time became a hero.

There's a slim chance of ever seeing the white flour products of today advertising to consumers by promoting their health benefits. Most tap into nostalgia , or just tastiness. However, in its early days, Wonder Bread definitely tried to woo consumers with promises of good health. One retro Wonder Bread commercial from the spromises eight perks to pounding the white stuff — protein, calcium, phosphorous, iron, vitamin B1, vitamin B2, niacin, and energy — and also alleges how much other food it would require to get those much needed elements to "build strong bodies.

Today, Wonder Bread is encouraging folks to "feed their joy" in its commercials. Oh, and of course they tap into to the whole "wonder" motif with a boy on a trampoline turning into a man in space when he takes a bite of a sandwich made with Wonder Bread.

It's certainly a far cry from the "eat this bread because all our additives will make your bones grow" marketing route. In , Wonder Bread wasn't in the spotlight for being a beacon of conveniently packaged grub.

Instead, it was tossed into the nation's legal system when 15 black employees at one of the company's plants sued for discrimination. The workers claimed that their white supervisors engaged in racist behavior including not allowing the black employees to gather together for fear of them forming a gang, telling racially charged jokes, and withholding promotional opportunities.

Interstate Brands said at the time that they planned to appeal the decision. Despite roots in fluffy white loaves, the whole wheat craze eventually became too rampant for Wonder Bread ignore.

In , it started selling a whole wheat version , well, two whole wheat versions, to be exact. If people who were still eating carbs at that time were going to insist those carbs be whole grain, Wonder Bread had to step up its game to stay in the actual game. Nutrition experts were skeptical but a rep from the American Dietetic Association applauded wonder bread. Aldredge said the company decided to go back to retro packaging for the relaunch of Wonder bread.

He also said Flowers decided to use a Wonder recipe from "an earlier time," although he could not provide details on what that meant or how the bread would be different from what was on shelves most recently. Despite the nostalgia certain brands may evoke, it's not unusual for companies to tweak recipes and ingredients over time.

The Twinkies on shelves today, for example, have a shelf life of about 45 days, which is nearly three weeks longer than a year ago. As a c 3 organization, we hold a 4-star rating from Charity Navigator and a platinum rating of transparency from GuideStar. For more information, or to make a donation, please visit www. Flowers Foods, Inc.